PricedUp Sister Sites: The Playbook Gaming Brands Compared

PricedUp is a single-brand operator, so it does not have true same-operator sister sites. The useful comparison is the Playbook sportsbook circle: Star Sports, AK Bets, Planet Sport Bet, NRG Bet, DragonBet and BresBet all feel close because they use the same underlying platform, but they sit behind separate UK-licensed companies. That matters for logins, limits, withdrawals and complaints, because your PricedUp account does not carry across to any of them. PricedUp is operated by Off Course Bookmakers Limited under UK Gambling Commission account 1776.

PricedUp Sister Sites in Full

A quick word on what counts here. Strictly speaking, PricedUp has no sister sites at all. Off Course Bookmakers holds one licence and runs this single brand on it, so there’s no shared-licence family like you get with the big white-label groups. The brands people search for as alternatives are its Playbook Gaming neighbours: separate companies, separate UKGC licences, the same underlying tech. That’s the meaning this page uses, because it’s what you’re actually after, and I’ll keep flagging which is which as we go.

The Playbook circle described here gained a member on 18 August 2026, when Proper Bet went live. It is licensed in its own right under Gambling Commission account 100990, run from York by Proper Bet Limited, and it carries a remote casino permission alongside its betting licences. The same caution applies as with every other brand above: shared software, separate companies, and no crossover of accounts or balances. Proper Bet is pictured below.

How Sister Sites Work

Most genuine sister sites share either an operator or a licence. PricedUp shares neither with the brands people usually compare it with. What it shares is the Playbook sportsbook engine, which is why the bet slip, in-play screens and cashier all feel familiar when you move between them. The practical bit is important: limits, bonuses, withdrawal checks and complaints sit with each licensed operator, not with PricedUp. If you want to check the relationship yourself, the footer is the quickest tell: PricedUp should point to Off Course Bookmakers Limited, Star Sports to Star Racing Limited, and Planet Sport Bet or BresBet to Playbook Gaming Limited white-label arrangements. Similar software is useful, but it is not the same thing as a shared account.

Best Playbook Alternatives at a Glance

• Best overall: Star Sports, for bookmaker heritage and the widest book.
• Best for racing prices: AK Bets, an on-course firm to its bones.
• Best for football and content: Planet Sport Bet, backed by Football365 and TEAMtalk.
• Closest feel to PricedUp: NRG Bet, same £1 minimum and modern styling, with a bigger casino.
• Best for Welsh sport: DragonBet, with markets you won’t find elsewhere.
• Best no-frills value: BresBet, plain pricing and a tidy book.

Which PricedUp Alternative Should You Compare First?

If you like PricedUp for…	Start with	Why this is the closest fit	What to check before joining
Low-stakes betting and a modern site	NRG Bet	It has the same low-deposit feel, a similar Playbook layout and a broader casino section.	Current withdrawal rules, support channels and whether the casino offer beats the sportsbook offer.
Racing prices and bookmaker depth	Star Sports	It is the mature bookmaker in this circle, with a deeper racing book and a long trading history.	It is a different operator, so check the licence holder and treat any Star white-labels separately.
Football previews and betting content	Planet Sport Bet	The sportsbook feels familiar, but the media side gives it more substance for football bettors.	Bonus terms and whether the account is handled through Playbook Gaming’s white-label setup.
Racing-first, specialist pricing	AK Bets	It is narrower than PricedUp, but stronger if you care about on-course racing character.	Market depth outside racing, app quality and whether the casino side matters to you.
Regional sport and Welsh markets	DragonBet	It brings something PricedUp does not: proper local colour around Welsh sport.	Payment options, current promos and whether its regional edge is useful for your betting.

Platform Alternatives Compared

Alternative	Status	UKGC licence	Best for	Welcome offer (always check)	Compared to PricedUp
Star Sports	Same platform, own licence	9177 (Star Racing Ltd)	Racing depth and breadth	Bet-and-get sportsbook offer	Older, broader, more markets
AK Bets	Same platform, own licence	66030	On-course racing odds	Racing-focused free bet	Narrower, racing-first
Planet Sport Bet	Same platform, own licence	65109 (Planet Bet Ltd)	Football and editorial	Bet £20 get £20 style	More content, similar sportsbook
NRG Bet	Same platform, own licence	63635 (SharedBet Ltd)	Casino plus a £1 minimum	Deposit-and-spins offer	Closest match, bigger casino
DragonBet	Same platform, own licence	64908 (Lovell Bros)	Welsh sport niche	Boosts on Welsh events	Sport and casino, regional slant
BresBet	Same platform, own licence	65252	No-frills value	Sportsbook free bet	Simpler, leaner promos

Bonuses move around constantly on these brands, so always read the current terms on the site before you sign up.

Star Sports

Decades in telephone and on-course betting is the headline here. Star Sports is run by Star Racing Limited out of Hove on UKGC licence 9177, and of the whole Playbook group it’s the one with real bookmaker pedigree behind it. The book stretches well past racing into football, tennis, golf and the rest, and it’s the only brand in this cluster that also operates its own white-labels, McBookie for Scottish punters and NE Bet. Payments stick to cards and bank transfer, like its neighbours. Versus PricedUp, it’s the grown-up option: older, broader and more at home with a big-market accumulator than a quick £1 flutter.

AK Bets

If racing is the whole point of your week, AK Bets is the pick. It started life on-course and went fully independent in 2025, picking up its own UKGC licence (66030) after years as a Star Racing white-label. The pricing leans hard into racing under its AK’s Big Prices banner, with competitive overrounds and the on-course feel that bigger firms have lost. The sportsbook outside racing is thinner, mind, and the casino is minimal. Versus PricedUp, it’s narrower and more specialist, better for the turf, weaker if you want slots and football under one roof.

Planet Sport Bet

Run by Planet Bet Limited on its own licence (65109), Planet Sport Bet is the one with a media engine behind it. It launched in 2021 and sits inside the group that owns Football365 and TEAMtalk, so the football coverage, previews and stats really do add something the others don’t. The core sportsbook is the familiar Playbook product, with cards and bank transfer for banking and no e-wallets. Versus PricedUp, the betting feels much the same; what tips it is the content if you’re the sort who reads up before backing anything.

NRG Bet

NRG Bet is the closest thing to a like-for-like swap. Same £1 minimum deposit, same sharp modern styling (black and yellow rather than PricedUp’s palette), and a casino that’s actually broader than most of its platform neighbours, with bingo alongside slots and live tables. It’s operated by SharedBet Limited on licence 63635, launched in 2024, and was shortlisted as an EGR Europe rising star. Versus PricedUp, you get the same low-stakes, modern approach with a fuller casino, which is the main reason I’d send a PricedUp regular here first.

DragonBet

For Welsh sport, nothing else in the group comes close. DragonBet is run by the Lovell Brothers out of Cardiff on licence 64908, with a family bookmaking history going back to 1968, and it carries Welsh-specific markets (Ardal leagues, WRU Championship rugby) you simply won’t find on PricedUp. It pairs the Playbook sportsbook with a casino, and the same brothers also run Gentleman Jim. Versus PricedUp, the everyday betting is similar, but the regional depth is its own thing entirely.

BresBet

BresBet keeps things plain, and that’s the appeal. Independently licensed (65252), it runs the same Playbook sportsbook with straightforward pricing and a clean, uncluttered book. Promotions are leaner than some rivals and support runs through email rather than live chat, so it won’t suit anyone who wants hand-holding. Versus PricedUp, it’s a near-twin under the bonnet; the differences are mostly in branding and the odd market rather than anything structural.

Licence Reality Check

Brand or company	Relationship to PricedUp	Licence position to treat it as
PricedUp	The actual brand reviewed here	Off Course Bookmakers Limited, UKGC account 1776.
Star Sports	Platform neighbour, not a PricedUp sister by licence	Star Racing Limited, separate UKGC account 9177.
Planet Sport Bet and BresBet	Playbook white-label/domain neighbours	Linked to Playbook Gaming Limited arrangements, separate from Off Course Bookmakers.
AK Bets, NRG Bet and DragonBet	Similar Playbook-style alternatives	Separate operators and separate accounts; compare them as alternatives, not shared-login sisters.

The Complete Playbook Gaming Network

The family is bigger than the six above, so here’s the honest lay of the land, split by how they actually relate to PricedUp.

Off Course Bookmakers’ own brands: just PricedUp. There’s no second brand on licence 1776.

The Star Racing family: Star Sports is the flagship, with McBookie (Scotland) and NE Bet run as its white-labels. It belongs to Star Racing Limited, a separate operator from Off Course Bookmakers, so I would compare it as a platform neighbour rather than a PricedUp sister.

Independently licensed Playbook bookmakers: AK Bets, Planet Sport Bet, NRG Bet, DragonBet, BresBet and Gentleman Jim, with newer names like BetWright, London Bet and Bet St George also on the same engine. Each holds its own UKGC licence and is owned separately.

One caveat worth your time: Playbook names appear in a few different roles, including software, white-label domains and independently licensed bookmakers using the same engine. Older affiliate lists also name brands that have closed, moved or changed arrangements, so treat any list as a starting point. If a name matters to you, check the operator and licence number in the site’s footer before you deposit.

What’s the Same and What’s Different

Feature	PricedUp	Playbook alternatives
Operator	Off Course Bookmakers Ltd	Different company per brand
UKGC licence	1776 (its own)	Each holds its own separate licence
Platform	Playbook Gaming	Playbook Gaming (shared)
Welcome offer	Bet-and-get sign-up deal (changes)	Vary by brand, always check
Casino and bingo	Slots and live tables, no dedicated bingo	Mixed; NRG Bet adds bingo
Loyalty	Slots Club only, no VIP scheme	Mostly none
Payments	Cards, Maestro, bank transfer, Apple Pay; no PayPal	Same closed-loop set, no e-wallets
GamStop	Yes, covered (UKGC licence)	Yes, all UKGC brands
Design	Clean, modern, £1 minimum	Same engine, different skins

Official Sister Sites, Explained

Three different things get lumped together when people search for this, so it’s worth separating them. First, the official PricedUp family, which is just PricedUp, because it’s the only brand its operator runs. Second, the same-platform Playbook neighbours, which is what this page covers: real, UKGC-licensed bookmakers that share PricedUp’s software but not its licence or owner. Third, the unrelated bookmakers that simply look similar or get suggested as alternatives with no link at all. The middle group is the useful one, as long as you remember each is its own licensed business.

Our Full Review

PricedUp launched in 2024, but the firm behind it isn’t new at all. Off Course Bookmakers has been in the trade since 1986, and that shows in a site that’s clean, quick and built for betting rather than showing off. It’s licensed by the UK Gambling Commission and the sportsbook and casino share one wallet. Here’s how it holds up across the things that matter, warts and all.

Welcome Offer and Promotions

There is a sign-up offer here, despite what some older write-ups claim. It’s a bet-and-get style deal that’s leaned towards the sportsbook, and the exact figures shift around, so check the live terms before you commit. Ongoing, the regular pull is the price boosts, the so-called PricedUp Pushes on racing and football. On the casino side there’s a Slots Club: spend £250 in a week and you get 50 spins, though they’re 10p spins, so it’s a token gesture rather than a windfall. The winnings are yours with no extra wagering, which is fair. What’s missing is a proper loyalty or VIP scheme, so the more you play, the less you’ll feel looked after.

Games and Providers

It’s a sportsbook first, but the casino is more than a token bolt-on. Reports put the slot count somewhere between 300 and 550, with Pragmatic Play among the providers, so you’ll find the usual crowd-pleasers like Big Bass Bonanza and Book of Dead. There’s a live casino too, around 50 tables covering blackjack, roulette and game-show formats, plus a virtual sports lobby. There’s no dedicated bingo product, even though the parent holds a bingo licence. For a brand this young, the spread is respectable; it just won’t out-muscle a casino-led operator.

Payments and Withdrawals

The banking is where PricedUp quietly stands out. The minimum deposit is £1, which is rare and great for low-stakes punters. You can use Visa, Mastercard, Maestro, bank transfer or Apple Pay, though there’s no PayPal, and it runs a closed-loop policy, so you withdraw back to whatever you deposited with. You’ll need to finish ID checks before the first withdrawal, as you would anywhere UKGC-licensed. The pleasant surprise is speed: in independent testing, card and Apple Pay withdrawals landed faster than the official windows suggest, which isn’t something you can say about a lot of bookmakers.

Support and Responsible Gambling

This is the soft spot. Support runs through email and a couple of social channels, with no live chat and no phone line, so anything urgent means a wait. The safer-gambling basics are all present, deposit and net-loss limits, reality checks, and full GamStop coverage, which every UKGC online operator carries. Two things are worth knowing for transparency. The Commission classes PricedUp’s customer-funds protection as unprotected, a standard basic-tier rating that isn’t unique to this brand but does mean your balance could count as a company asset if the business ever folded. Separately, Star Racing Limited, the different company behind Star Sports, was fined £594,000 in 2023 for anti-money-laundering failings. Off Course Bookmakers and PricedUp itself have no such penalty, but the overlap in platform comparisons makes it worth separating the two clearly.

Mobile Experience

The mobile site is responsive and there are dedicated iOS and Android apps. The design is sharp, the in-play graphics are good (tennis and golf especially), and there’s live streaming of UK and Irish racing, which is a genuine draw for the racing crowd. The one niggle is the live-betting interface, which can feel a touch clunky on a phone when markets are moving fast. Not a dealbreaker, just a rough edge.

How It Compares to Playbook Alternatives

Against its Playbook neighbours, PricedUp is squarely in the modern, low-stakes camp with NRG Bet, rather than the racing specialists like AK Bets or the heritage of Star Sports. The £1 minimum and clean site are its edge; the thin promotions, email-led support and limited loyalty are where the older or broader brands pull ahead.

Key Facts

Operator:	Off Course Bookmakers Limited
Parent / group:	Off Course Bookmakers Limited (trading since 1986)
Platform:	Playbook Gaming
Licence:	UKGC 1776 (001776-R-103193-009)
Established:	Brand launched 2024
GamStop:	Yes, covered (UKGC licence)
Sister sites:	None by licence; Playbook neighbours include Star Sports, AK Bets, Planet Sport Bet, NRG Bet, DragonBet, BresBet
Game providers:	Pragmatic Play and others
Payments:	Visa, Mastercard, Maestro, bank transfer, Apple Pay (no PayPal)
Min deposit:	£1
Withdrawal time:	Cards and Apple Pay quick in testing; closed-loop to the deposit method
Support:	Email and social only (no live chat or phone)
Our rating:	6/10

My PricedUp Checks Before You Bet

• Check the footer first: if the brand does not name Off Course Bookmakers Limited, it is not a true PricedUp sister site.
• Do not assume account sharing: a Playbook-looking cashier does not mean your PricedUp limits, verification or bonus history follow you.
• Look at support before depositing: PricedUp is email-led, so I would test help pages and contact routes before putting serious money in.
• Read withdrawal terms: the £1 minimum is friendly, but closed-loop withdrawals and ID checks still matter.
• Keep betting and casino needs separate: PricedUp is sportsbook-first; NRG Bet is the better comparison if the casino side is a priority.

Pros and Cons

Pros

• A £1 minimum deposit, which is rare and ideal if you bet small.
• Card and Apple Pay withdrawals that clear faster than the stated windows in testing.
• Live streaming of UK and Irish racing, plus sharp in-play graphics for tennis and golf.
• A clean, fast site backed by an operator that’s been bookmaking since 1986.

Cons

• No live chat and no phone support, so urgent problems mean waiting on email.
• No PayPal or other e-wallets, and a closed-loop policy that limits your options.
• Thin promotions and no real loyalty or VIP scheme for regular players.
• Customer funds are UKGC-classed as unprotected, the basic tier, so worth knowing.
• Public reviews sit on the low side, hovering around two stars, mostly over slow replies and quiet promos.

Frequently Asked Questions

Who owns and runs PricedUp?

PricedUp is run by Off Course Bookmakers Limited, based in Birmingham. The company has been bookmaking since 1986 and holds UK Gambling Commission licence 1776, so it’s a fully regulated British operator rather than an offshore one.

Does PricedUp have any sister sites?

Not in the strict sense. PricedUp is the only brand on Off Course Bookmakers’ licence, so there are no same-operator or same-licence sisters. What people call its sister sites are the other bookmakers on the Playbook Gaming platform, such as Star Sports, AK Bets and NRG Bet, which share the software but each hold their own licence.

Is NRG Bet a PricedUp sister site?

Only in the platform sense. NRG Bet runs on the same Playbook Gaming engine as PricedUp and feels very similar, but it’s operated by SharedBet Limited on a separate UKGC licence (63635). It’s the closest match in style, with the same £1 minimum and a bigger casino, but it’s a different company, not a true sister brand.

Are Star Sports and PricedUp sister sites?

They’re closely linked but not sisters by licence. Star Sports is run by Star Racing Limited and uses the same Playbook platform, but it’s a separate company on its own UKGC licence (9177). So they’re platform neighbours and platform neighbours, rather than two brands under one operator.

Are PricedUp’s sister sites on GamStop?

Yes. PricedUp and every UKGC-licensed brand on the Playbook platform are signed up to GamStop, so if you’ve self-excluded through the scheme you’ll be locked out of all of them. Just note that, because they hold separate licences, a self-exclusion or limit set on one site doesn’t automatically apply to the others.

What is the best PricedUp sister site?

For breadth and pedigree, Star Sports is the strongest of the bunch. If you specifically want the closest match to PricedUp’s modern, low-stakes feel, NRG Bet is the better swap thanks to its £1 minimum and fuller casino. Racing diehards may prefer AK Bets for its on-course pricing.

Does PricedUp offer a welcome bonus?

Yes, despite some outdated claims that it doesn’t. There’s a bet-and-get sign-up offer aimed at the sportsbook, and the casino side has run free-spin deals too. The exact terms change regularly, so always read the current offer on the site before you opt in.

How fast are withdrawals and what is support like?

Withdrawals are a strong point. In independent testing, card and Apple Pay payouts cleared faster than the official windows, with a closed-loop policy back to your deposit method and no PayPal. Support is weaker: it’s email and social channels only, with no live chat or phone, so anything urgent can take a while.

Are there other casinos like PricedUp worth trying?

If you like PricedUp’s low-stakes, modern approach, NRG Bet is the natural first stop and Planet Sport Bet adds genuine football content. For a different flavour, DragonBet covers Welsh sport and Star Sports brings the deepest book. Stick to UKGC-licensed names and check each licence on the register before depositing.

Our Verdict on PricedUp

PricedUp is a tidy, legitimate little bookmaker that does the basics well: a £1 minimum, quick card cashouts and a clean site backed by a firm that’s been at this since 1986. It loses points for email-only support, thin promotions and mixed public reviews, which is why it lands a solid rather than spectacular score. If you’re weighing up the PricedUp-style alternatives, the one I’d point a mate towards is Star Sports for its breadth and bookmaker history, or NRG Bet if you want the same modern, low-stakes feel with a bigger casino. It’s a fair pick for low rollers and racing streamers; less so for anyone who wants live chat, e-wallets or a loyalty scheme.

Related Casinos rating: 6/10